Harold Berard Studio 49, rue de Lancry 75010 Paris +33 1 43290218 haroldberard@icloud.com
Harold Berard is a graduate of CAMONDO school in Paris. He started his career collaborating with photographers in the decorative environment and creative direction. He was noticed by fashion houses (Yves Saint Laurent Beauty, Jean-Paul Gaultier Parfums, Issey Miyake Parfums,..) who entrusted him with the design of their merchandising and retail univers. These creative works made him reflect more globally on the « product », integrating the image of it with a visual and spatial communication. His training as interior architect and his sensitivity to decorative arts, also allows him to plan the scenography of cultural and event-driven performances.
To this day, Harold Berard continues his work in the field of DESIGN, ART DIRECTION AND PHOTOGRAPHY. For Cartier, he is developing the merchandising identity of their « Haute Horlogerie » as well as the decorative world of the launch of the « Santos de Cartier » collection for their retail outlets. For the house Hermès, he is creating the aesthetic vocabolary for a line of perfume and the conceptual realisation of events using podiums. He is also creating for Hennessy and G.H.Mumm « les Champagnes » several advertising campaigns.